It’s not every day a car rental company makes headlines for tail wags and
airport cuddles but Hertz just did. In a bold (and undeniably adorable) move to
soften its image, Hertz has introduced the Gold Squad: a team of golden retrievers trained to greet customers at select airports across the U.S.
Yes, really. These dogs aren’t just mascots they’re part of a full-blown
emotional marketing campaign aimed at rebuilding trust, sparking joy, and maybe
even distracting travelers from past frustrations.
Why Golden Retrievers? Because they’re the embodiment of
loyalty, warmth, and uncomplicated happiness. They don’t care about hidden fees
or long wait times they just want to say hi, lean into your leg, and make you
smile. And for dog lovers, that’s more than a perk it’s a reason to pause and
reconsider.
Where You’ll Find Them The Gold Squad debuted at Dallas Fort
Worth International Airport, with appearances now expanding to Chicago, San
Diego, and Atlanta. Timed around peak travel weekends, these pups are
strategically placed to intercept stress and replace it with serotonin.
Will It Work? That’s the million-dollar question. Hertz has faced its share of
reputation hurdles, from customer service complaints to pandemic-era
downsizing. But this campaign isn’t about logistics it’s about feelings. And in
a world where brand loyalty is increasingly emotional, golden retrievers might
just be the soft reset Hertz needs.
For Dog Lovers, It’s a Win Even if you’re not renting a car, the
sight of a golden retriever in a branded vest trotting toward you at baggage
claim is enough to shift your mood. It’s a reminder that kindness can be
strategic, and that sometimes the best way to rebuild trust is with a wagging
tail.
This article published by Susan Golis, Freelance Writer, blogger, and Content Creator. AI images created by Susan Golis
No comments:
Post a Comment