Above the Fold, Where It Belongs: Why Content Platforms Must Respect Creator Visibility

We’ve all seen It You share a link to your article, your product, or your collection maybe through a referral, maybe through paid ads and your customer clicks, ready to explore your work.

And what greets them?

• Not your carefully written description.
• Not your thoughtfully styled shop section or related blog posts.
• Not even a line about who created the work they came to see.

Instead? A carousel of unrelated products. Other sellers. Other posts. Other creators. Your content gets buried below the fold or hidden entirely.  This isn’t just frustrating. It’s a broken user experience. And creatives across industries are feeling the sting.

Why This Matters 
As platform fees climb and algorithms shift, visibility has become more than a perk it's survival. Writers, resellers, and creators are paying more while seeing less. When your promoted link sends traffic to a page dominated by unrelated content, it’s not just a missed opportunity it’s a conversion loss.

Studies from Shopify and Hotjar show that visitors decide whether to engage or bounce within seconds. If your value proposition isn’t front and center  above the fold the moment passes, and the customer moves on.  

What Should Happen Instead
A more intuitive, creator-friendly landing structure might look like this:

• Top of Page: Featured product or post with description, price, and any personalization options
• Right Below: A curated block of matching content from the same creator
• Optional Line: A quick intro linking to the creator’s profile, blog, or storefront

This isn’t about special treatment. It’s about honoring the journey a customer/content reader has already started.

Whether it's a storefront, a freelance article, or a seasonal collection this kind of misplacement breaks the connection.

It interrupts the conversation between creator and customer. And that’s a conversation we’ve worked hard to start.

Transparency Note: AI tools were used to assist with research. Final content is written in my own words and refined using AI-based editing for grammar

Thanks for reading! I’m Susan — freelance writer, Zazzle content creator, and passionate animal rescue advocate