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I have been cross promoting 5 articles a month with SUSAN GOLIS from eHow. Susan also maintains a wonderful blog: Yard and Garden Secrets.
HOW WE CROSS PROMOTE
Now while I mostly twitter, utilize twitwall, stumble and blog -
Susan will post to social media and just plain goes the second, third fourth mile to help the team! This is great method for increasing backlinks but if you don't have a blog you can drop links into appropriate forums and news article responses.
JUST DO IT
If you have not partnered up with a friend to cross promote then do it TODAY... do not wait 5 minutes, dig in. After a few months you will be glad you made the move.
Take a second to look at each of the 5 articles here and help a cat loving friend out by sharing with your friends. See you next month.... and share your experiences of cross promoting in the comments box below.