Why Content Goes Viral: the Theory and Proof | SEOmoz: "Write long, in-depth posts
In a scientific, statistical look at what makes content most shareable online, two University of Pennsylvania professors looked at the New York Times’ most emailed list to see if they could determine what cause people to share article. You can download the entire PDF here.
The first finding is that longer articles tend to be shared far more often. The correlation remains strong even after taking the amount of site exposure into account. In fact, sheer word count was more closely correlated with sharing than any other variable examined. John Doherty found a similar correlation this past October, finding that long posts receive more than their fair share of links."
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